Client: Top Notch Land Clearing
Duration: 2.5 Months
Objective: Generate high-value land clearing leads
Campaign Types: Search and Performance Max
Target Location: Northeast Ohio
Total Spend: $5,166.38
Top Notch Land Clearing scaled their Google Ads campaigns to attract high-value land clearing leads, aiming to generate 1-2 profitable large-scale projects per month. This case study demonstrates how targeted ad strategies effectively connected with clients seeking land clearing and forestry mulching services, driving valuable inquiries through website visits and direct calls.
Campaign Goals and Objectives:
Top Notch Land Clearing’s primary goal was to secure high-value land clearing leads through Google Ads, with a specific aim to generate 1-2 profitable large-scale projects per month. The focus was on finding clients interested in land clearing and forestry mulching services, driving valuable inquiries directly through the website and calls.
Campaign Strategy:
The campaign utilized a combination of Search and Performance Max campaigns. This dual approach allowed for comprehensive coverage of high-intent searches related to land clearing, as well as broad visibility through targeted display and video ads in the Performance Max campaigns.
Keyword Strategy: Focused on niche terms like “land clearing” and “forestry mulching” while actively excluding non-relevant terms through negative keywords, ensuring that ads reached the most relevant audience.
Geographic Targeting: The campaign was aimed at the majority of Northeast Ohio, reaching clients within the region most likely to require land clearing services.
Ad Extensions: Utilized call, location, and site link extensions to increase visibility and ease of contact, helping drive more direct calls and visits to the website.
Performance Metrics:
The campaign delivered solid results over 2.5 months:
Clicks: 1,475
Impressions: 32,275
Click-Through Rate (CTR): 4.57%
Total Cost: $5,166.38
Conversions: 59 (including phone calls, form submissions, and emails)
These efforts led to a notable increase in website traffic and user engagement, with a high volume of relevant traffic showing interest in Top Notch’s services.
ROI and Business Impact:
The campaign’s success was evident from the quality and volume of leads:
First Month: Several high-quality leads were generated, resulting in increased engagement and interest in Top Notch's services.
Second Month: High-value leads, including one major project valued at over $40,000, were secured, which more than covered the total advertising costs.
Client Feedback:
"I have received 12 quality land clearing leads, including one $40k+ project in the last 7 days. The leads are coming via direct email, phone calls, and website submissions. Very happy with the results!!"
Optimization and Adjustments:
Following a review of the first month’s performance, the campaign underwent strategic adjustments:
Keyword Refinement: Collaborated with the client to refine negative keywords, ensuring that ads reached users specifically seeking large-scale land clearing.
Results: The optimizations helped eliminate low-value inquiries, allowing the campaign to focus on attracting high-value, profitable leads. This led to a noticeable increase in the quality of incoming leads, aligning closely with the client’s objectives.
Visual Data:
Visual data showcasing the campaign's performance over 2.5 months can be viewed here.
Conclusion: Driving Success Through Targeted Google Ads
The strategic approach to targeting, keyword refinement, and a focus on high-value leads allowed Top Notch Land Clearing to achieve significant results within just 2.5 months. The campaign not only met the objective of generating profitable leads but also helped the client secure substantial projects that contributed to their business growth. With ongoing optimizations and a tailored strategy, Top Notch Land Clearing continues to see a strong return on their advertising investment.
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